Built by people who still practice.
EstateView has been in development since 2012, built by estate planners who needed it for their own work.
Trusted by hundreds of firms and institutions, as of August 2026.
The depth is the product.
EstateView models estate planning strategies against a real client estate and recalculates as anything changes. The point is not the calculation on its own — it is what you can hand a family afterwards: an illustration they follow, a letter in their name, a presentation you can give as it comes out.
Fourteen years, and the same people still build it.
EstateView is owned by Haddon Hall Publishing, LLP and built in Clearwater, Florida. It has been developed continuously since 2012 by the people who use it.
Five names this field already knows.
The strategies EstateView models are the ones these practitioners write about, teach and use in their own engagements. Alan S. Gassman is an inductee of the NAEPC Estate Planning Hall of Fame.
Alan S. GassmanAttorney · Gassman, Crotty & Denicolo
Jonathan G. BlattmachrAttorney · author & lecturer
Martin M. ShenkmanAttorney · Shenkman Law
Jerry M. HeschTax attorney & professor
Robert S. KeeblerCPA · Keebler & Associates
It stays in your browser.
Client scenarios and AI chat sessions are held in your browser’s encrypted local storage, not on our servers. No personally identifiable client information is required to run an analysis — many practitioners work with initials or placeholder names.
Monday to Friday, 9am–5pm Eastern. You will reach someone who works in the product every day.
Run your own numbers on a real client.
Two weeks, full access to the platform.
Start your free trialOr call us at (727) 442-1200, Monday to Friday, 9am–5pm Eastern.